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Loxley Trading, as dealer and distributor of many leading products operating under Loxley Group, has been contracted as a sales representative of oral health product line under the Jordan Oral Care brand, which is a popular Scandinavian trademark of Norway origin. After its unannounced marketing just nearly two years, Loxley Trading has boosted sales volume of Jordan Oral Care merchandise to a 185% increase, hoping to make another 70% by the end of this year.

Mr.Suroj Lamsam, chief executive officer and managing director of Loxley public company Limited, says that Loxley Trading has been appointed to oversee the distribution and marketing of Jordan Oral Care merchandise in 2020, and since generated a 185% hike in sale volume through various marketing solutions via events as well as online and offline platforms, including building brand awareness on various social media outlets. Despite the Covid 19 outbreak, Jordan Oral Care products could well serve customers' needs, through efficiency-effective products with good designs. In 2022, Loxley Trading is aiming to achieve another 70 percent growth on top of those secured the previous years, especially toothbrushes for children, which had attained the highest growth among all products, due mainly to adding new products to all product lines.

Mr. Suroj explained that Jordan Oral Care products available in Thailand are chiefly toothbrushes for children, which accounted for 43% of all products. The products for children's strong points are designs that match the age variation of children. In 2021, these products won Best Oral Care For Kids (Editor's Choice) award from Amarin Baby & Kids Awards 2021. The other outstanding products are toothbrushes for adults (34% in sale volume), toothpaste for children (13%), and dental floss (10%). This year, Loxley Trading is aiming to make the product line more available to more groups of customers, including a launch scheduled in May of Jordan Ultralite - a new toothbrush for adults weighing less than 10 grams with a handle that uses less plastic but features more prominent design. This Jordan Ultralite toothbrush model is expected to boost a large sale volume in 2022.

Also to be available are the Green Clean toothbrush line manufactured under a Green process - from more than 98% of recycled material, as well as a new mouth wash and a new dental floss also manufactured under a Green process.

"The big picture and new marketing direction of oral health products at a premium level tend growing up continuously as a result of new oral health technology and manufacturing process, as well as a distribution channel in addition to changing customer behaviors. These prompt Loxley Trading to focus further on high-end and high-value markets, to accommodate customers whose buying power and focus are on choosing the best for themselves while opening up to innovations," says Suroj.

In addition to supermarkets, leading department stores, and modern trade retailers including Central FoodHall, as well as Lotus's, Tops Supermarket, Home Fresh Mart, Max Value, Gourmet Market, and Foodland, along with traditional trade outlets across the country, Jordan Oral Care products, through Loxley Trading, are also available through Shopee and Lazada platforms, which means wider access to customers with all lifestyles. An after-buy interaction with customers through Jordan Thailand Facebook chat can also enable all-around modes of services including information service about oral care which would ensure more sale channels.

Jordan Oral Care is a product line at the premium level by Orkla ASA - which is a Norwegian conglomerate operating in the Nordic region, Eastern Europe, Asia, and the US. Jordan Oral Care is a product winning a top sale volume in Scandinavia. Jordan Oral Care was launched in 1837, comprising three product lines - merchandise for children, for adults, and sustainable consumption. All Jordan Oral Care products are also tailor-made for Asia customers, apart from those living in Scandinavia.

 Mr.Suroj Lamsam, chief executive officer and managing director of Loxley public company limited

Jordan Ultralite toothbrush model

toothbrushes for children